London, 70’s, in the middle of the punk rock movement. A talented con artist, Estella is determined to make a name for herself in the fashion world. She befriends two young scoundrels who appreciate her hustling skills and leads a criminal existence with them on the streets of London. One day, her creations are noticed by the Baroness von Hellman, a great fashion figure, terribly chic and horribly snobbish. But their relationship triggers a series of revelations that lead Estella to let her dark side take over, giving birth to the ruthless Cruella, a brilliant young woman thirsty for fashion and revenge…