Juliette followed a diversified academic path, starting with a literary preparatory class in Montpellier, continuing with a master's degree in Project Management or Cultural Establishments at the Sorbonne, and completing with a master's degree in Marketing, Management and Communication at Toulouse Business School.

Passionate about culture and the arts, she trained by joining live performance festivals as a production and partnership development assistant (Festival VoixVives, Festival Mondial du Cirque de Demain). She then contributed to the development of Pass Culture, a Ministry of Culture scheme, in the year of its launch. More recently, she held the position of project and business development coordinator for Europe and the Middle East at the Moment Factory multimedia studio.